Kourtni's Blog

breathe in, breathe out, move on..

What in the world is Social Media News Release? July 27, 2011

Filed under: PRCA 3330 — kourtnilee @ 3:43 pm

 

 

What is a Social Media News Release is the big question. Well, it can also be referred to as Social Media Release or a Social Media Press Release. A SMNR takes advantage of linking, multimedia and social media capabilities of the web to make it more reader-friendly. A SMNR appeals to three constituencies: traditional journalist, bloggers/podcasters, and consumers/reader.( Social Media Training)

 

 

Social Media News Releases have a lot more Pros then Cons according to the American Population. (The Marketing Manager Blog)

 

Pros:

 

  • Social media gives your business a new voice. It’s hard to compete with social media when it comes to building a personality for your brand. Used properly, social media can enhance relationships and boost your reputation in the online and offline worlds. Remember though, it’s not all about you – social media involves sharing much more than simply promoting.
  • Reach new markets. For old-timers, social media can appear bewildering. But as we know, today’s youth will soon become tomorrow’s power generation. Social media can open up new audiences, as potentially the world is the audience for your blog, Facebook page or YouTube video. 
  • Improved customer feedback. You may not like it, but social media gives you free feedback on your business. Use it to improve your products and services, thereby enhancing your reputation and growing market share.

 

Social media bypasses intermediaries. Send out a media release or organise an interview, and your message will be filtered by the              publisher or journalist. Social media gives you a direct voice to your customers, with no intermediaries to block the message.

 

  • Social media gives you flexibility. If your business is suited to videos, use YouTube. If writing is your forte, get blogging with WordPress. If you’re in retail, check out what your customers are saying on Foursquare. And with the spread of smartphones, there’s plenty of potential for you to be spreading the word while waiting at the bus stop or at the supermarket checkout counter!

 

Cons:

 

  • It takes time. Content needs to be generated, and your online audience expects swift responses and a smooth transactional process from your business. A good test of your readiness for social media is how long it takes you currently to respond to an email query to your website. If it takes longer than a day, you’re not ready yet.
  • Social media doesn’t replace marketing strategy. Social media tools aren’t built to create productive customers on their own. Ultimately, it comes down to your business and marketing strategy, to help convert your social media community into business customers. Don’t confuse the difference between your online community and your marketplace.
  • Employ the right talent. Social media requires engaging content and should not be left to the “guys in IT.” Make sure your PR/marketing people are fully utilised to generate new and exciting content relevant to your online audience.
  • Surrendering control isn’t easy. Social media involves opening up your business to the outside world, and the feedback isn’t always positive. Not everything should be dealt with online; for example an invoice query shouldn’t be discussed on Twitter. On the plus side, critics can be turned into your biggest promoters by engaging with them and addressing their concerns.
  • Return on investment is long term. Like a traditional PR campaign, the return on investment for engaging in social media is difficult to measure as the impact will be felt over the medium to long term.

 

A PR practitioner should consider using a SMNR all the time. This is because SMNRs get three times more attention than the traditional news release, according to a study by Show Me Numb3r5 conducted by Adam Harper. SMNRs really do need to be taken seriously though because they can be seen many places.

 

There are many different places that can help you create Social Media News Releases. One of the ones I have used is PRX Builder. I made a SMNR for the Recreation Student Association. It was dealing with the 2nd Annual Bruster’s Scoop Night on Aug. 1. The goal of this was for more people to hear about this and in turn getting more people to show up to the event. The target market is people in or around Statesboro, GA. Now there is another website you can use for SMNRs and that is Pitch Engine. There motto is “get the word out” which is a great motto for a Social Media News Release because that is what you are trying to do. I found a great example of a SMNR by Ford in 2007.

 

 

  1.  Do your research and have measurable goals – This is very self-explanatory. Just do your research and have little goals within the SMNR
  2. Know your target audience- This is very important because if you do not write for your target audience they will not receive the message.
  3. Put your readers first- This should always be done with whatever you are writing.
  4. Incorporate Multimedia content- This should be done because this is the point of a SMNR, so why not take advantage of it.
  5. Remember, it is better to give than receive- This being said instead of pushing your opinion or things like that you should give all the facts and not just your opinion.  Provided by: ChannelMBlog

Images provided by:

 

Twitter for a week. July 24, 2011

Filed under: PRCA 3330 — kourtnilee @ 3:35 pm

For the past week, we were supposed to be using Twitter and ‘tweeting’ about certain things related to PR. Now I will say I have slacked a bit with the ‘tweeting’, yet I still feel that I got the initial experience of Twitter.

My opinion of Twitter is that it is the grown-up version of Facebook. This is because Twitter has simplicity about it. It is very easy to use and to ‘tweet’ you don’t have to figure out chatting or how to really use it; now with Facebook, you have to figure out all these different applications and how to use them, where this can be very complex and hard for some people usually older generations.

I do feel though that Twitter is great for the professional part unlike Facebook. This is because you can only have one picture and you don’t really ‘tweet’ about how bored you are or how you wish it would stop raining. Twitter is great for getting big events or news out there, like how a lot of people during this week ‘tweeted’ about NASA and the launch.

Another thing that I did not like about Twitter was how you could only write 140 characters. I felt like I was writing a text message and having to limit my words. This I really disliked because I would have a comment and I could not finish it because it was longer than 140 characters.

Overall, once I get into a professional atmosphere I could see myself using Twitter to get events known and things like that. But until than I think I will let my Twitter stay inactive because to me it gets kind of annoying to sit there and have to constantly be checking your Twitter and how people can sit there and ‘tweet’ over 20 times a day, to me that is annoying.

Image provided by: http://technmarketing.com/web/ten-things-you-must-know-before-using-twitter/

 

Comments I made this week .. July 21, 2011

Filed under: PRCA 3330 — kourtnilee @ 4:12 pm

Kayla Mcglashan – I really want to see Bad Teacher and Horrible Bosses, I am glad to hear that they were good! I am excited to eventually see them! http://kaylamcglashan.wordpress.com/2011/07/20/my-favorite-movie/#comment-61

Amanda Kepshire- I saw Bridesmaids too and thought it was amazing! I also love the movie Taken, I saw this movie though and want to go travel and it scared me half to death, hah. http://amandakep.wordpress.com/2011/07/20/top-ten-movies/#comment-122

 

 

T.O.W # 4

Filed under: PRCA 3330 — kourtnilee @ 3:55 pm


Ever since I can remember I have always loved movies. I loved when I was a kid and imagining what it would be like to be one of the Disney princesses or if my life could be like that. I don’t really have a top ten list of movies because I love so many. I would have to say though I am in love with a couple movies like Forrest Gump, Blow, and the Hangover 1 and 2. These movies are all different genres and I love all of them. I really love Forrest Gump just because of the story line and how they put him in real life things that happened. In high school, this guy I knew actually thought Forrest Gump was a real guy, it was very funny. I love Blow because of Johnny Depp and the story line. Now for Hangover 1 and 2, I love these movies just because they are hilarious and I leave the movie with a great abs workout.

I went and saw Harry Potter at the Midnight showing, I thought for my generation it was a must to see this great story come to an end. I will say that I have all of the books but have never read them. I started to read the first one but I just could not get into it. Yet I really fell in love with the movies. So I thought the movie was amazing but I was told that it did not exactly follow the book. This made some people angry. Overall, it was an amazing way to end an amazing story.

image provided by: http://www.sequel-buzz.com/2011/06/hangover-3-already-in-production.html

 

Comments I made this week … July 14, 2011

Filed under: PRCA 3330 — kourtnilee @ 3:54 pm

Amanda Kepshire : I did my mom too! We have a really rare relationship like you and your mom. My mom is pretty much like my best friend and that’s how i want my relationship with my kids to be! http://amandakep.wordpress.com/2011/07/12/role-model/#comment-116

Carrie Pulliam: I loved her on The City! I must agree when I was young my role model was a Disney Princess and then Britney Spears, hah. http://carriepulliam.wordpress.com/2011/07/13/when-i-grow-up-i-want-to-be-like-________/#comment-84

 

 

T.O.W #3

Filed under: PRCA 3330 — kourtnilee @ 3:46 pm

During my childhood since I can remember my mother’s saying was always, “your father would be so proud or your father wishes he could be here for this.” It was always just my mom and me during my childhood until I was about 10 years old. My father was in the Navy on submarines, this means he was usually out for 6 months at a time with very limited contact and he would come home for maybe a month and then go back out again or at least that is how it seemed. I decided that instead of doing a famous person as my role model, I decided that my mother, Frances Lee Davis is my role model. This idea dawned on me this past week, during my father’s retirement he said a speech and in that speech he said, “Frances, during Kourtni’s younger life you had to be not only the mother but the father, accountant, maid, chauffer, and cook.” This was so true. My mother did everything for me growing up. My mom is a very strong willed person. She has dealt with a lot from me because I have never been the best kid to take care of and that is why she says she only had me and not any other kids because I was enough. While my father is out to sea, I did tons of stuff that my mom had to deal with and be there for me, yet while still dealing with everything else going on in her life. There was one time in middle school, my mother had mouth surgery and was on medication that would not let her drive. Well I had a football game to cheer at so I went and was just going to get a ride home, yet nothing ever goes as planned. I ended up displacing my knee and having to be taken to the hospital in an ambulance and my mom had to get a ride to the hospital and then take care of me through the endless doctor appointments and physical therapy, yet she never once complained or said anything like you need to find a ride or that day just won’t work. Then there were other times that I put my mom through stuff that she should have not have been put through alone. The worst thing she has been put through though alone would have to be when I got arrested and she had to come pick me up from the jail and not only was I arrested but I had also been skipping school which made the situation worst. Yet she came out of it fine and punished me. But she did it alone. My mom is so strong for being able to take care of me alone without any help. She has never broke down or not been able to go on even when the going got really tough. She is the best mom I could have ever asked for. This is why I picked her to be my role model because of her determination and strong will. She will always be the best mom in my eyes and I will now leave ya’ll with a few words that my mom would always say to me, “I brought you into this world and I take you out!”

Image Provided by: Kourtni Davis

 

Comments I made this week July 7, 2011

Filed under: PRCA 3330 — kourtnilee @ 3:34 pm

Yasmine Horton: I completely agree with you about the loving yourself campaign! That would be an amazing campaign to start. http://yasminehorton.wordpress.com/2011/07/06/the-affects-the-media-has-on-us/#comment-63

Katherine Hilson: I love how you titled your blog, it is completely true! I also love how you brought Marilyn Monroe into it, if only that was how the world saw the perfect girl now! http://khilson.wordpress.com/2011/07/05/insecure-or-not-insecure-that-is-the-question/