Kourtni's Blog

breathe in, breathe out, move on..

Chapter 6 June 14, 2010

Filed under: Reading Notes — kourtnilee @ 3:33 pm

These notes came from chapter 6 in Public Relations: Strategies and Tactics.

The most important thing I took out of this chapter was the elements of a Program Plan:

  1. Situation
  2. Objectives
  3. Audience
  4. Strategy
  5. Tactics
  6. Calendar/timetable
  7. Budget
  8. Evaluation
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