Kourtni's Blog

breathe in, breathe out, move on..

Chapter 10 June 16, 2010

Filed under: Reading Notes — kourtnilee @ 7:42 pm

These notes are from chapter 10 in Public Relations: Strategies and Tactics. This chapter is all about crisis, conflicts, and how to deal with them.

The 3 major points of the chapter were

1. Issue Management

  • How to identify and how to approach the issue.

2. Crisis Management

  • This is more focused on the not good issues. An example would be a natural disaster.

3. Reputations Management

  • This dealt with how the economic outcomes, social responsiveness, and efficiency all deal with how the reputation is.
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