Kourtni's Blog

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Chapter 8 June 16, 2010

Filed under: Reading Notes — kourtnilee @ 7:35 pm

Chapter 8 notes from my textbook Public Relations Strategies and Tactics.

The main theme of chapter 8 was evaluation. Without this step in the PR process, we would essentially fail. Evaluation is a MUST at the end of the process. This helps PR firms/organizations to understand where they went wrong and how they should fix it.

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