Kourtni's Blog

breathe in, breathe out, move on..

T.O.W #6 June 23, 2010

Filed under: TOW — kourtnilee @ 4:19 pm

After looking over the  Public Relations During Times Of Crisis slideshow, I feel like I would be fully prepared to deal with a crisis once I get into the work field.

First off, a crisis is a “a nonroutine even that risks undesired visibility that in turn threatens significant reputational damage,” according to the slide show.

There are four different types of crisis:

  • Meteor
  • Predator
  • Breakdown
  • Lingering

Sparks of a crisis include:

  • Environmental
  • Technological
  • Terroristic
  • Criminal Misconduct
  • Managerial
  • Accidental

Now for people to be prepared for a crisis, they usually make a crisis communication kit which includes the following:

  1. A list of the members of the crisis management team
  2. Contact information for key officers, spokespersons, and crisis management team members
  3. Fact sheets on the company, each division each physical location, and each product offered.
  4. Profiles and biographies for each key manage in your company.
  5. Copies of you company, division and product logos, your press release format and the scanned in signature of you CEO on disk.
  6. Pre-written scripts answering key questions that you have generated through your crisis scenario analysis.
  7. Contact information for each of your key media contacts both locally, nationally, and if appropriate, key financial press and analysts.

The 3 R’s of crisis communication are:

  • Research
    • Relationship building
    • Environmental scan
    • Emergency personnel
      • Spokesperson (1-2)
      • Phone team
      • Research and writer
      • Business continuity
      • Decision maker
      • Legal counsel, if applicable.
  • Notification procedures
    • Emergency personnel team
    • Board of directors
    • Employees
    • Members
    • Other stakeholders
  • Communication procedures
    • Platform
    • Priority
    • policy
  • Practice
  • Response
    • Emergency notification
    • Gathering information
    • Releasing information
    • Stage of crisis
      • 4 stages of crisis
        • Heroic
        • Honeymoon
        • Disillusionment
        • Reconstruction
        • Recovery
          • Follow up
          • Proactive storytelling
          • Solidify relationships
          • Adjust plan

I have learned a lot from this slideshow and how to help deal with a crisis.


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