Kourtni's Blog

breathe in, breathe out, move on..

T.O.W #9 July 7, 2010

Filed under: TOW — kourtnilee @ 4:06 pm

Seeing as I am new to blogging with this being my first time in this class, I feel that I have very helpful tips for first time bloggers.

1. Make your blog your own.

  • This is because when people see your blog you want it to say something about yourself. Whether it is from the layout or just the quotes let it be all about you.

2. ALWAYS proofread

  • You never know who could be looking at your blog. It could be a future employer or just a friend. You never know so you should always spell and use correct grammar. DO NOT use texting slang or anything like that.

3. Post regularly

  • If you do not do this you will most likely stop and not keep posting. I found this difficult throughout this class because I would put things off and then be out of time.

4. Always but your OWN spin on things

  • When you post blogs always make the post in your own words.

5. Don’t rush the growth of your blog.

  • Your blog will eventually grow but you cannot rush it because then it might become messy and disorganized.

6. ALWAYS put pictures

  • This livens your blogging up because even if it is just a little cartoon sketch it makes people more interested in reading the post if it has artwork with it.

7. ALWAYS give credit

  • If you post a video on your page always make sure you give credit to the original source.

8. Make sure the topics you are writing about are SOMEWHAT interesting.

  • This is because if you are not writing about interesting things why would anyone want to read your blog. It’s just like a newspaper if the article is not interesting people are not going to read it.

9. Be to the POINT

  • If you are not interesting in the beginning of your blog readers are going to move on. This is just like when editors read press releases if the first 30 words are not interesting they are going to move on and not publish it.

10. HAVE FUN

  • This is one of the best and easiest tips. Your blogging experience should be fun. You should want to do this. Don’t do it just because your friends are doing it. Do it for you.
 

PR Connections #1

Filed under: PR Connections — kourtnilee @ 3:12 pm

I just watched the WKRP Turkeys Away Episode for our wrapping up exercise of PRCA 2330. This episode showed you everything NOT to do in when planning an event. Yet the actual event was well-planned it was not logically planned. This is because for one Mr. Carlson did not let anyone know what was going on. This is definitely a no-no when planning an event your team should always be in on the event at hand.

Also this plan was not well-thought out, this is because obviously it was not a good idea to launch live turkeys out of a helicopter. Many people could of been hurt and it is not humane, which you could see because the Humane Society called the station to complain about it.

This exercise has definitely showed me what not to do when I get out into the real world and get to start planning events.

 

T.O.W #8 July 5, 2010

Filed under: TOW — kourtnilee @ 7:15 pm

I began to look around for my top ten list of tips for writing a news release and I found so many it was hard to choose, yet a lot overlapped though. I broke it down to choosing some from my PR book Public Relations: Strategies and Tactics and 10 Essential Tips for Writing Press Releases from press-release-writing.com

1. Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.

    • This is the most IMPORTANT tip of them all. This is because you want them to have your information if they have questions.

    2. Make sure the information is newsworthy.

      • You want the news release to contain information that people want to know about.

      3. Critique your writing by asking yourself, “Who cares?” Why should readers be interested in this information?

      • This is also a very important one because if no one is going to care about this story then there is no reason to write a news release about it or try to get it published.

      4. Make sure the first 10 words of your release are effective, as they are the most important.

        • If the first 10 words of a story do not stand out the editor will throw away the release because there would be no point in reading it.

        5. Avoid excessive use of adjectives and fancy language.

          • There is no need to add fluff to your story if it is a newsworthy story.

          6. Don’t use generic words such as “the leading provider” or “world-class” to position your company.

            • Be specific, such as “with annual revenues of.”

            7. Make sure you wait until you have something with enough substance to issue a release.

            • You never want to submit something that is not done.

            8. Don’t use lame quotes.

              • Write like someone is actually talking- eliminate the corporatese that editors love to ignore. Speak with pizzazz to increase your chances of being published.

              9. Deal with the facts.

              10. Don’t throw everything into a release. Better to break your news into several releases if material is lengthy.

                I hope these 10 tips help you if you ever write a news release. If you do decide to write one I would definitely check out the links I posted on here and check out the full detail list of the tips from each source.

                 

                Chapter 15

                Filed under: Reading Notes — kourtnilee @ 6:54 pm

                My notes from chapter 15 are from the book, Public Relations: Strategies and Tactics. This chapter was all about media related sources like radio, television, and the web in how to get  news releases and other material out for the public to learn.

                Helpful tips on getting an audio news release out to the public are:

                1. Topicality
                2. Timelines
                3. Localization
                4. Humanization
                5. Visual appeal

                Different ways to get your news on the television are:

                1. Send the same news release that the local print media receive
                2. Media alert or advisory informing the assignment editor about a particular event or occasion that would lend itself to video coverage
                3. Phone or email the assignment editor and make a pitch to have the station do a particular story
                4. Produce a video news release package that is formatted for immediate use with a minimum of effort by station personnel.

                I still feel as though the internet is the best way to get your information out there.