Kourtni's Blog

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Chapter 15 July 5, 2010

Filed under: Reading Notes — kourtnilee @ 6:54 pm

My notes from chapter 15 are from the book, Public Relations: Strategies and Tactics. This chapter was all about media related sources like radio, television, and the web in how to get  news releases and other material out for the public to learn.

Helpful tips on getting an audio news release out to the public are:

  1. Topicality
  2. Timelines
  3. Localization
  4. Humanization
  5. Visual appeal

Different ways to get your news on the television are:

  1. Send the same news release that the local print media receive
  2. Media alert or advisory informing the assignment editor about a particular event or occasion that would lend itself to video coverage
  3. Phone or email the assignment editor and make a pitch to have the station do a particular story
  4. Produce a video news release package that is formatted for immediate use with a minimum of effort by station personnel.

I still feel as though the internet is the best way to get your information out there.


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