Kourtni's Blog

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T.O.W #8 July 5, 2010

Filed under: TOW — kourtnilee @ 7:15 pm

I began to look around for my top ten list of tips for writing a news release and I found so many it was hard to choose, yet a lot overlapped though. I broke it down to choosing some from my PR book Public Relations: Strategies and Tactics and 10 Essential Tips for Writing Press Releases from press-release-writing.com

1. Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.

    • This is the most IMPORTANT tip of them all. This is because you want them to have your information if they have questions.

    2. Make sure the information is newsworthy.

      • You want the news release to contain information that people want to know about.

      3. Critique your writing by asking yourself, “Who cares?” Why should readers be interested in this information?

      • This is also a very important one because if no one is going to care about this story then there is no reason to write a news release about it or try to get it published.

      4. Make sure the first 10 words of your release are effective, as they are the most important.

        • If the first 10 words of a story do not stand out the editor will throw away the release because there would be no point in reading it.

        5. Avoid excessive use of adjectives and fancy language.

          • There is no need to add fluff to your story if it is a newsworthy story.

          6. Don’t use generic words such as “the leading provider” or “world-class” to position your company.

            • Be specific, such as “with annual revenues of.”

            7. Make sure you wait until you have something with enough substance to issue a release.

            • You never want to submit something that is not done.

            8. Don’t use lame quotes.

              • Write like someone is actually talking- eliminate the corporatese that editors love to ignore. Speak with pizzazz to increase your chances of being published.

              9. Deal with the facts.

              10. Don’t throw everything into a release. Better to break your news into several releases if material is lengthy.

                I hope these 10 tips help you if you ever write a news release. If you do decide to write one I would definitely check out the links I posted on here and check out the full detail list of the tips from each source.


                One Response to “T.O.W #8”

                1. hhiggs87 Says:

                  Have you looked into the social media press release? That would be a good area for you to explore next. PR is moving towards them more and more. The days of the traditional press release are fading fast and we as PR professionals have to be up on the new ways. Good tips though!

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