Kourtni's Blog

breathe in, breathe out, move on..

T.O.W #9 July 7, 2010

Filed under: TOW — kourtnilee @ 4:06 pm

Seeing as I am new to blogging with this being my first time in this class, I feel that I have very helpful tips for first time bloggers.

1. Make your blog your own.

  • This is because when people see your blog you want it to say something about yourself. Whether it is from the layout or just the quotes let it be all about you.

2. ALWAYS proofread

  • You never know who could be looking at your blog. It could be a future employer or just a friend. You never know so you should always spell and use correct grammar. DO NOT use texting slang or anything like that.

3. Post regularly

  • If you do not do this you will most likely stop and not keep posting. I found this difficult throughout this class because I would put things off and then be out of time.

4. Always but your OWN spin on things

  • When you post blogs always make the post in your own words.

5. Don’t rush the growth of your blog.

  • Your blog will eventually grow but you cannot rush it because then it might become messy and disorganized.

6. ALWAYS put pictures

  • This livens your blogging up because even if it is just a little cartoon sketch it makes people more interested in reading the post if it has artwork with it.

7. ALWAYS give credit

  • If you post a video on your page always make sure you give credit to the original source.

8. Make sure the topics you are writing about are SOMEWHAT interesting.

  • This is because if you are not writing about interesting things why would anyone want to read your blog. It’s just like a newspaper if the article is not interesting people are not going to read it.

9. Be to the POINT

  • If you are not interesting in the beginning of your blog readers are going to move on. This is just like when editors read press releases if the first 30 words are not interesting they are going to move on and not publish it.


  • This is one of the best and easiest tips. Your blogging experience should be fun. You should want to do this. Don’t do it just because your friends are doing it. Do it for you.

T.O.W #8 July 5, 2010

Filed under: TOW — kourtnilee @ 7:15 pm

I began to look around for my top ten list of tips for writing a news release and I found so many it was hard to choose, yet a lot overlapped though. I broke it down to choosing some from my PR book Public Relations: Strategies and Tactics and 10 Essential Tips for Writing Press Releases from press-release-writing.com

1. Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.

    • This is the most IMPORTANT tip of them all. This is because you want them to have your information if they have questions.

    2. Make sure the information is newsworthy.

      • You want the news release to contain information that people want to know about.

      3. Critique your writing by asking yourself, “Who cares?” Why should readers be interested in this information?

      • This is also a very important one because if no one is going to care about this story then there is no reason to write a news release about it or try to get it published.

      4. Make sure the first 10 words of your release are effective, as they are the most important.

        • If the first 10 words of a story do not stand out the editor will throw away the release because there would be no point in reading it.

        5. Avoid excessive use of adjectives and fancy language.

          • There is no need to add fluff to your story if it is a newsworthy story.

          6. Don’t use generic words such as “the leading provider” or “world-class” to position your company.

            • Be specific, such as “with annual revenues of.”

            7. Make sure you wait until you have something with enough substance to issue a release.

            • You never want to submit something that is not done.

            8. Don’t use lame quotes.

              • Write like someone is actually talking- eliminate the corporatese that editors love to ignore. Speak with pizzazz to increase your chances of being published.

              9. Deal with the facts.

              10. Don’t throw everything into a release. Better to break your news into several releases if material is lengthy.

                I hope these 10 tips help you if you ever write a news release. If you do decide to write one I would definitely check out the links I posted on here and check out the full detail list of the tips from each source.


                T.O.W #6 June 23, 2010

                Filed under: TOW — kourtnilee @ 4:19 pm

                After looking over the  Public Relations During Times Of Crisis slideshow, I feel like I would be fully prepared to deal with a crisis once I get into the work field.

                First off, a crisis is a “a nonroutine even that risks undesired visibility that in turn threatens significant reputational damage,” according to the slide show.

                There are four different types of crisis:

                • Meteor
                • Predator
                • Breakdown
                • Lingering

                Sparks of a crisis include:

                • Environmental
                • Technological
                • Terroristic
                • Criminal Misconduct
                • Managerial
                • Accidental

                Now for people to be prepared for a crisis, they usually make a crisis communication kit which includes the following:

                1. A list of the members of the crisis management team
                2. Contact information for key officers, spokespersons, and crisis management team members
                3. Fact sheets on the company, each division each physical location, and each product offered.
                4. Profiles and biographies for each key manage in your company.
                5. Copies of you company, division and product logos, your press release format and the scanned in signature of you CEO on disk.
                6. Pre-written scripts answering key questions that you have generated through your crisis scenario analysis.
                7. Contact information for each of your key media contacts both locally, nationally, and if appropriate, key financial press and analysts.

                The 3 R’s of crisis communication are:

                • Research
                  • Relationship building
                  • Environmental scan
                  • Emergency personnel
                    • Spokesperson (1-2)
                    • Phone team
                    • Research and writer
                    • Business continuity
                    • Decision maker
                    • Legal counsel, if applicable.
                • Notification procedures
                  • Emergency personnel team
                  • Board of directors
                  • Employees
                  • Members
                  • Other stakeholders
                • Communication procedures
                  • Platform
                  • Priority
                  • policy
                • Practice
                • Response
                  • Emergency notification
                  • Gathering information
                  • Releasing information
                  • Stage of crisis
                    • 4 stages of crisis
                      • Heroic
                      • Honeymoon
                      • Disillusionment
                      • Reconstruction
                      • Recovery
                        • Follow up
                        • Proactive storytelling
                        • Solidify relationships
                        • Adjust plan

                I have learned a lot from this slideshow and how to help deal with a crisis.


                T.O.W # 4 June 16, 2010

                Filed under: TOW — kourtnilee @ 7:10 pm

                This week’s topic of the week was to listen to an interview that Professor Nixon conducted with Martin Waxman , the President and Co-Founder of Palette Public Relations Inc.

                I found the interview with Waxman very interesting, not only because one day I would love to start my own firm but also because of the

                Waxman said that he often followed student blogs, which I find very commendable in his crazy schedule.

                When Waxman began to talk about his company and the different companies that they worked for including Olay, Herbal Essences, and many more, then he included three key factors simplicity, energy, and integrity. These three key factors should always be involved in PR companies.

                Then Waxman began talking about his podcasts and how he found them fun because you were doing more than just simply typing. He told us that he records most of them through Skype on Sunday evenings. They then send off the recording where it is to be made into a digital audio track. Waxman let us know that it usually takes about forty minutes before they actually start recording because they spend time going over exactly what will be on the podcast.

                When Professor Nixon asked what advice he would offer to people interested in his organization, he said that when it comes to the necessities, the traditional skills are very important. He also said that the basic knowledge of the social media is a plus. His word of caution was to be sure that you use words correctly and spell them correctly in your blog. If you don’t you chances of have a good career are limited.

                I really enjoyed this interview and the insight that was given to me.


                TOW # 3 June 4, 2010

                Filed under: TOW — kourtnilee @ 4:44 pm

                I feel that after reading chapter 4 in “Public Relations: Strategies and Tactics,” that a it would be much more beneficial and easier to start out in a Public Relations Firm rather than a Public Relations Department. This is because it seems like it would be harder to be hired to a firm then a department because of the size, which would make it a better place to start of because it shows that you know your stuff and are one of the best. Now I am not saying that if you start off in departments you are not that best and don’t know your stuff just that it is easier to get into a department because they have different departments in the one department. I would be happy starting in either when I graduate.